In this blog post, we’ll share strategies that will keep participants motivated, ensuring your fundraiser is a success. Whether you’re planning your first walk-a-thon or read-a-thon, or simply hope to improve upon past events, these tips will help you create an experience that participants will look forward to year after year.
A-thons are fun community-oriented fundraising events centered around an activity. A good example is a walk-a-thon, in which participants gather pledges for miles or steps walked during a certain period of time.
Setting A-thon Participants Up for Success
Provide a comprehensive fundraiser fact sheet.
Empower participants with individual fundraising sites.
When friends, family, and colleagues see a familiar face passionately advocating for a cause, they’re more likely to contribute. This personalised approach not only increases the money raised but also fosters a deeper connection between participants, their networks, and your cause. It’s an empowering strategy that makes your a-thon fundraising event more accessible, personal, and successful.
Supply images and sample fundraising page text.
By supplying fundraiser participants with these tools, you’re setting them up for success and maximising your a-thon’s ability to raise funds.
Track progress and celebrate milestones.
To further boost engagement, try breaking down your overall goal into smaller milestones and celebrate each milestone as it’s reached. A shout-out on social media or a small prize like a t-shirt or tote can be a simple way to celebrate. By using this approach, you can maintain momentum and create more opportunities for interaction with your participants.
Foster friendly competition.
Then, keep everyone invested by regularly updating participants and social media followers on team rankings through newsletters or social media posts.
Utilise peer-to-peer fundraising.
For more about peer-to-peer fundraising, check out our article, Peer-to-peer fundraising: everything you need to know.
Keep communication consistent.
The key to sustained a-thon engagement is to keep your fundraiser and its purpose fresh in participants’ minds. Regular updates are crucial to fostering a sense of community and maintaining momentum. Deliver these updates through email newsletters, social media posts, or even text messages.
Communication should always be upbeat, encouraging, and appreciative. This not only helps to motivate participants but also builds a positive atmosphere around your event.
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