Tips for Organising + Marketing a Wickedly Good Halloween Event

Selling tickets is much easier with a professional-looking event page. When you’re asking people to spend their time and money, they want to feel confident about their choice. You also want to guarantee a secure, straightforward transaction.

Create your event site using a trusted ticketing platform and take the time to tailor it to your event. Add images, logos, event details, and copy that inspires excitement about attending. Then, use your event site’s shareable link to promote your event through email and on Facebook, Instagram, and any other social media platform.

Consistent, eye-catching visuals are as vital to a vampire as blood. When you order event tickets, it’s best to keep their appearance similar by using the same logo, colours, and graphic family. Doing so will make your brand recognisable and leave a professional impression, which will, in turn, help you sell tickets.

Make sure you echo the same branding and look in all your marketing materials—from social media posts to printed posters and postcards. For your print marketing pieces, we recommend adding a QR code that directs to your event site. This simple addition makes it incredibly convenient for recipients to buy tickets instantly.

Scary-good email marketing is a powerful tool for increasing event attendance and ticket sales. With the help of user-friendly templates from email services like Mailchimp and Constant Contact, creating an engaging email is as easy as saying “trick or treat.”

Make it easy for your audience to secure their spot by including a link to your event page for online ticket purchases. For those who prefer the traditional route, provide details on when and where to purchase printed tickets in person.

Let your event live on like a happy, non-dangerous zombie, and keep people talking by giving out fun door prizes like custom merch. To do so, you can hand out roll tickets as people enter—just be sure to keep the stub so you can connect with the winner! Another way to make your event memorable is with a raffle benefiting a great cause. Print custom raffle tickets and announce the winner at the night’s end!

Another nice Halloween touch is to hand out actual goodie bags. You could ask local shops and services to add something fun to the mix that promotes their business and also thrills guests (like a coupon card or yummy treat!).

Don’t forget to create a social media hashtag unique to your event and encourage everyone to use it! There’s nothing like FOMO to encourage anyone who missed your event to sign up for next year’s.